(November 24, 2003) – Calderon Hispanic Marketing has won the Silver Award for their brochure submission entitled “Fly Naked – Use Pens as Contraceptives”. The award was presented by the League of American Communications Professionals of San Diego, CA, for the 2003 Spotlight Awards Publicity Materials Competition.

The brochure was created to increase awareness of the importance for in-culture communication in targeting the Hispanic market. The title was a play off of blunders experienced by former Braniff Airlines and the Parker Pen Company when selling points for their products or services were incorrectly translated.

Janina Calderon-Ferguson, President of Calderon Hispanic Marketing, commented, “This award affirms our mission to master in-culture communication to successfully reach the Hispanic market. It is gratifying to be recognized as one of the best by the leaders of our industry. They understood that our message was two-fold: the wrong translation can cause embarrassment, and reaching the Hispanic market without the appropriate expertise is a lot like ‘flying naked’. We’re delighted to receive this honor.”

Calderon Hispanic Marketing, located in Denver, CO, provides a full range of marketing, advertising, corporate identity, public relations and translation services for companies who want to reach the Hispanic market. For more information on the award, visit their web site at

If you’d like more information or to schedule an interview, please contact
Janina Ferguson of Calderon Hispanic Marketing at 303-979-8744,
or via e-mail at