At Calderon Hispanic Marketing we've mastered the art of communicating “In-Culture,” allowing our clients to reap the benefits of effectively targeting the Hispanic market.

 

Marketing effectively to the Hispanic Market is a complex process. It is highly diversified, and originates from over 20 subcultures from Latin American countries and Spain . Language is the common thread among this quilt of Hispanic cultures, but to access the Hispanic marketplace requires not only knowledge of language - but of colloquial language and culture.

 

Different cultures have different ways of perceiving, organizing, relating to and interacting with society. Some common practices in one culture have different meanings or are not acceptable in another. There are many things, including events, friends, customs, dress codes, salutations, and protocols that could be typical of one group and not another. Knowledge of the Hispanic cultures is essential for success.