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At
Calderon Hispanic Marketing we've mastered the
art of communicating “In-Culture,” allowing
our clients to reap the benefits of effectively
targeting the Hispanic market.
Marketing
effectively to the Hispanic Market is a complex
process. It is highly diversified, and originates
from over 20 subcultures from Latin American
countries and Spain
. Language
is the common thread among this quilt of Hispanic
cultures, but to access the Hispanic marketplace
requires not only knowledge of language - but
of colloquial language and
culture.
Different cultures
have different ways of perceiving, organizing,
relating to and interacting with society. Some
common practices in one culture have different
meanings or are not acceptable in another. There
are many things, including events, friends, customs,
dress codes, salutations, and protocols that could
be typical of one group and not another. Knowledge
of the Hispanic cultures is essential for success.
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