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Janina
Calderon-Ferguson
is the Founder and President of Calderon
Hispanic Marketing (CHM). Her expertise
in in-culture advertising, branding/positioning,
strategic planning, public relations,
translation and production for the Hispanic
market and its various subcultures has
been key in assisting corporations to
effectively reach and influence the
Hispanic Market. Ms. Calderon-Ferguson
is the creative force behind CHM. Her
experience includes work with companies
such as: US West, Banco Popular, Arizona
Lottery, CSK Auto (Checkers), Hallmark
Entertainment Network, MasterCard International,
MLB Arizona Diamond Backs, McDonald's,
Coors Brewing Company, and the YMCA
just to mention a few.
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