Braniff Airlines tried to lure Hispanic passengers
in the US with the phrase “Sentado en
Cuero.” The English message intended to
emphasize the comfort of leather seats. However,
the poor translation made reference to “sitting
naked.” Needless to say, the ad was a
Use Pens as contraceptives!
The Parker Pen Company was trying to introduce
its fountain pens in some parts of Latin America.
The message used on the US campaign was: “Avoid
embarrassment, use Parker Pens.” Unfortunately,
it was translated into Spanish as: “Avoid
pregnancy use Parker Pens.” Not only did
Parker lose sales, but ended up being embarrassed